Our Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, we can craft the best selling strategy to meet your specific needs. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agents once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, longer days on market, and ultimately a lower sale price. Working with the Peterson Team is the best way to determine the right selling price for your home. Our experienced agents can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. You have 3 options when reviewing an offer, you can accept, reject, or sign the offer back to the buyer. Now we’re negotiating.


Step 6: Accept an Offer

Once we have reviewed the offer and find that all the components such as deposit, price, closing date, and conditions (if any) are all in order and to your liking, the offer can be accepted and you will be sold. 


Step 7: After Acceptance

You have accepted an offer and are now very close to the end of your selling journey. Every offer is unique and the terms contained in it can vary from home to home and buyer to buyer. There may be conditions in the offer that will need to be fulfilled before the transaction can proceed. Whether it’s allowing the buyer to send a home inspector in or repairs that need to be made, we will follow up at every step of the transaction so that you may proceed to a successful close. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession at this stage as well. We have an extensive list of preferred service providers we are more than happy to recommend during this stage as well.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will stay in contact with your lawyers along the entire journey and up to closing so that we make sure there will be no surprises on closing day. Upon a successful close, you will get the exciting call from your lawyer that the keys have been handed over and the funds from the sale have been transferred to you.


It's officially time to celebrate! Once you have sold your home, you’re onto the next step of your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Sheetal was wonderful to work with, patient, flexible, and incredibly hard-working. She helped us find a great house and sell our condo in record time for a great price. The entire Peterson team was incredibly helpful, highly recommend!

— Muriel S.

We hired Jeff and his team to find a renter for a new investment condo we had purchased. Jeff went above and beyond throughout the entire process. The level of professionalism, knowledge, and service provided was amazing and the end result was that a suitable tenant was found, faster than we anticipated. Definitely recommend their services.

— Chase S.

I've had the pleasure of working with Kate and her team several times over the years and always walk away impressed with their professionalism and the great results they achieve. Kate is very warm and considerate and has really gotten to know me and my needs. The process of selling and buying a home is a stressful one, but Kate and her team really make it as smooth as possible!

— Andrea V.

Nick D'Agostino and the Peterson Team have represented me for both the purchase and sale of my home. They are efficient and offer quality services. Nick is incredibly organized, reliable, and hard-working, and helped me sell my house in a very tight time frame. The Peterson team continues to take care of their clients well after making the sale. I highly recommend Nick and the Peterson Team!

— Sara D.

Jeff Peterson and the Peterson team were essential in making our dream of home ownership a reality. Jeff was amazing to work with and is extremely professional, responsive, and experienced! He guided us through some pretty rough waters in a turbulent real estate market to help our family find our dream home. He’s head and shoulders above the rest and we highly recommend him and his team to anyone!

— Suzanne & Kaz T.

I was having difficulty finding a new home. During the pandemic, I was caught in a bidding war after bidding war. Kate stood by my side, for months on end, and gave insightful advice on strategies. With Kate's incredibly able assistance and patience, I finally found my home, much closer to Toronto than I thought I would be and at a price that was within my budget. I am so grateful for all her help and I ...

— Kerry H.

I recently purchased my first home (condo) and Scott Gilbert made the process as easy as I could've asked for. From the beginning, he worked around my busy work schedule to give me the opportunity to visit many different buildings and units before making my decision. I never felt pressured into making a decision and he always gave me his honest opinion when it came to making offers and counteroffers. He ...

— Michael P.

I just want to say thanks very much to Jeff and Kate and to your team for all your hard work in getting my house sold so quickly and beyond the price I expected. Your professionalism is none I have ever experienced. Always feeling that my best interest is your priority, not the commission. I know selling my house is one of the most emotional things I had to do. Mainly because I raised my son here and it ...

— Debbie T.

Jeff and Kate were amazing to work with. Jeff was very patient with us and helped us narrow down what were the most important features of a home for our family. He worked with us through the pandemic and made the whole process feel safe and stress-free. He was honest and direct, which we really appreciated! He helped us find our dream home right in the neighborhood we were after, and made the buying proc...

— Jenny M.

We first met Nick D'Agostino a few years ago when he represented our daughter and son-in-law as they searched for a new home. We were impressed by his energy, responsiveness, and professionalism and, based on the results he achieved for them, we decided to contact Nick and The Peterson team to represent us as we searched for our next home. Over the last two years, we worked together seeing multiple prope...

— William A.

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